Tuesday, February 21, 2017

3 Reasons Why Your Network Contact is Not Calling You Back!

3 Reasons Why Your Network Contact is Not Calling You Back!

You're speaking with another executive in your network or recruiter whom has promised to circulate your resume throughout his network. He even goes as far as to say he knows of a vacant position that you would be perfect for...He promises to touch base with his contacts and be back with you in short order! Two weeks have since passed, and your ol friend has vanished! You've left a few messages, but  at this point you might be wondering if he's still breathing. Just a week ago he was fervently excited to help, and now; MIA! How could this be?????

Here's What Went Wrong
   
Mistake Number 1. No Quid Pro Quo!
You did not take the time to understand what his needs are...Did you ask him how things are going in his career? Has he thought about something bigger and better for himself? Did you suggest a few people that you might refer him to? If you are part of The Browning Associates network, you could have said, "I know of a huge network in your industry and I'm glad to connect you with some excellent high level contacts...Either way, if you spoke for 10 minutes, 8 of those minutes should have been about your network contacts and what you can do to help him...Every 200k executive on the planet is always looking for something bigger; make it about them; no excuses, no exceptions! You will use your remaining 2 minutes to ask that they do the same for you...Consequently, the (Quid pro quo) has been birthed in to action!

Mistake Number 2. No Accountability No Call to Action!
Before you finish your conversation, there are two things that must happen. 1. Make it very clear what you are going to do for your networking contact and 2. Schedule a time for follow up. As far as they can see, you are scheduling a follow up call so as to be sure you are able to come back to them with the promised referrals etc... Remember; never give them all you've got until they come forth with their promise as well...Always keep them wanting more!


Mistake Number 3. You appear Needy or as if you're selling something!
Remember who you are! You are a solution provider! If people do not see value in connecting with you or clearly are not respecting your time, move on! Of course we always remain professionally aggressive, but we never come across as if we are needy or selling... When I speak with somebody in our network on your behalf, I say it like this: "My guy/gal is a busy senior executive...Upon my review of your resume and background, it would be in your best interest to get to know this lady/gent asap...H/she will land a new role soon, at which point the window of opportunity to get to Him/er will slam shut! Your call...Let me know... Just like that; no more no less...You should promote yourself exactly the same way...People want what they cant have...

"We look forward to assisting you with reaching all of your career goals! "

Thursday, February 16, 2017

Building Your Brand: Tactics for Successful Career Branding

Your executive resume is the first impression your personal brand makes on a potential employer or client. And, you will only have one opportunity to make a first impression.

Most of the resumes that have made it to my desk over the past twenty years, are far from what I would consider effective branding documents. Instead, they are history portofolios and at best, accomplishment summaries.

John Seraichyk
Browning Associates
www.professionaljobchange.com

Here are some good tips. For more Information visit Browning Associates

Building Your Brand: Tactics for Successful Career Branding

by Randall S. Hansen, Ph.D.

What is it that all successful companies have mastered -- and what job-seekers looking to advance in their careers need to master? What is it about Coca-Cola, Microsoft, Starbucks, Disney, and McDonald’s? What makes a consumer buy one product over another -- and makes one job-seeker much more sought after than others? The answer is marketing, but more specifically it is the power of branding. And branding isn’t just for products anymore.

Branding can be described as many things, but it’s best defined as a promise… a promise of the value of the product… a promise that the product is better than all the competing products… a promise that must be delivered to be successful. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image -- with results to match.

Branding (some call it self-branding when talking about individuals) is essential to career advancement because branding helps define who you are, how you are great, and why you should be sought out. Branding is your reputation. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.

Most job-seekers are not proactive in establishing and building their career brand, letting their actions speak for them when seeking promotions or new jobs. But why not take the time to master some very basic tactics that can help build your career brand and make you a much more attractive employee or job-seeker? Remember, if you don’t brand yourself, others will for you. And while you may be happy and secure in your job now, you really never know when that will change.

Management guru Tom Peters, writing in his book The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion! states: “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are the CEOs of our own companies: Me, Inc.” He adds, “You’re not defined by your job title and you’re not confined by your job description.”

This article takes you through five easy tactics for building and strengthening your career brand.
Gain Experience/Track AccomplishmentsBuilding your brand begins with tracking your past accomplishments and gaining strategically important new experiences. Your accomplishments are the foundation of your career brand.

But before you seek out new work, take the time to plan and focus on what you want your brand to stand for -- and develop a strategy for gaining experience in areas of your brand in which you are weak.

So, besides doing your job, ask for new and challenging assignments that will build your brand. Consider freelancing or consulting. Use volunteering to gain experience. If you’re a student, seek out multiple internships.

Thursday, January 26, 2017

Browning Associates - career change not easy

Browning Associates -


John Seraichyk, Browning Associates says, the term “Career Change” is mostly mythological and not at all practical for many domesticated financially responsible executives. What advice do you give a 45-year-old CFO with two kids in college who explains that she will consider any career option as long it has nothing to do with accounting or overseeing a corporation’s financial management? The likes of these fairytale transitions make for good sales dialogue for career counselors and marketing firms, but are typically far from reality.

Over 25 years, Browning Associates has learned over 25 years that transition happens over time; we the people each and everybody on the face of the planet, who presently trades hours of his life for a paycheck, must adapt an entrepreneurial mind-set. That’s right! You must always be in “selling/reinventing yourself” mode! Just as a large corporation is always diversifying its product and market demographic, you too must always be projecting at least five years ahead of your contending peers. The “job stability” mind-set is lethal to your long-term career success.

The instant you land your next position, update your resume, and begin transformation.


Browning Associates says if you want to remain successful and happy in your work, you must adapt my mantra; “If you are not in transition you are in denial.”  One of the most successful product remodeling/transformations I have ever witnessed was accomplished by the Toyota Corporation. Beginning with a standard Camary, they added gold trim, leather, changed the name to Lexus and doubled the price! You must realize you too are a commodity and must continuously be cognizant of who may be in need of your product and how you reinvent and constantly position and promote yourself for the future. This won’t happen overnight! Career Change/redirection is an instilled mindset that must be ever present if you expect to continue to successfully climb the “cliff face” of success.

W2-employees and 1099ers alike must realize that there is no corporate safe haven; job security is a legend of the past mostly publicized by the * 40/40 Club.

*40/40 Club…An employee who works for the same company for 40 hours a week for 40 years and retires with a $40 gold watch.

Browning Associates best advice: If you are absolutely in love with your job, begin your transition action plan yesterday!

update from - John Seraichyk, President Browning Associates

John Seraichyk, President Browning Associates - A client he is working with, is having great conversations so much that he's having a hard time keeping up.  He's getting a lot of interest in CTO roles but not CEO roles so we talked about how to market himself for that position.  He may have an opportunity through a personal contact.  Interestingly enough, he wants more referrals.  I couldn't persuade him to do another network mailing first (last one on 1/04).

For executives seeking 200k+, networking with EVERYBODY who knows your name is of paramount importance… Browning Associates says that 90% of the clients that they are working with are landing new executive jobs through people they know or people they get know….. The former is most effective…

Another client presently working with Browning Associates, reported today, he is chasing 6 possible opportunities including a promotion for a newly created position at his current company.  We went through each opportunity and discussed next steps.  He hasn't done much networking over the last week as he's been traveling but plans on doing a lot of follow up next week.  He thinks the Browning Associates referrals are fantastic!

If you would like to know how Browning Associates can help you, please contact us – 401-825-7717 or resumes@executivejobsearch.net











Monday, January 23, 2017

John Seraichyk, President Browning Associates




John Seraichyk, President Browning Associates - A client he is working with, is having great conversations so much that he's having a hard time keeping up.  He's getting a lot of interest in CTO roles but not CEO roles so we talked about how to market himself for that position.  He may have an opportunity through a personal contact.  Interestingly enough, he wants more referrals.  I couldn't persuade him to do another network mailing first (last one on 1/04).

For executives seeking 200k+, networking with EVERYBODY who knows your name is of paramount importance… Browning Associates says that 90% of the clients that they are working with are landing new executive jobs through people they know or people they get know….. The former is most effective…

Another client presently working with Browning Associates, reported today, he is chasing 6 possible opportunities including a promotion for a newly created position at his current company.  We went through each opportunity and discussed next steps.  He hasn't done much networking over the last week as he's been traveling but plans on doing a lot of follow up next week.  He thinks the Browning Associates referrals are fantastic!

If you would like to know how Browning Associates can help you, please contact us – 401-825-7717 or resumes@executivejobsearch.net


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John's entire professional career has been dedicated to assisting professionals and executives with career transition, employment search and career consulting. Offering over 20 years of career search and consulting experience, John has earned a reputation for engaging with 200k + professionals and executives in a successful effort to advance their professional career status. Mr. Seraichyk has built multiple management teams for his organizations and teamed with them to provide unprecedented growth. John’s professional mission has been clearly established, with the mandate of providing the highest quality career management services to his clients while always striving to optimize their success.


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